Privacy Policy

1. Introduction

Mila (“we”, “our”, or “us”) operates the milabook.com website and platform (the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service, whether as a lash artist (“Artist”) or a client booking appointments (“Client”).

2. Information We Collect

Information you provide directly:

For Artists: name, email address, phone number, business name, business address, payment information (processed by Stripe), profile photos, and portfolio images.

For Clients: name, email address, phone number, appointment details, service preferences, and payment information (processed by Stripe).

Information collected automatically:

We collect device information, browser type, IP address, pages visited, session duration, and usage data when you interact with our Service. This includes data collected via Google Analytics 4 (see Section 6). This data helps us understand how our Service is used and improve the platform experience.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service
• Process appointments, payments, and transactions
• Send appointment confirmations, reminders, and follow-up notifications via email and SMS
• Communicate with you about your account, updates, and support requests
• Improve and personalize the Service
• Comply with legal obligations

4. SMS/Text Messaging

By providing your phone number and booking an appointment through the Service, you consent to receive text messages related to your appointments, including booking confirmations, reminders, cancellation notices, and rebooking prompts.

Message frequency: Message frequency varies based on your appointment activity. You may receive up to 5 messages per appointment (confirmation, reminders, follow-up).

Message and data rates may apply. Your carrier's standard messaging rates apply.

Opt-out: You can opt out of text messages at any time by replying STOP to any message. After opting out, you will receive a confirmation message and no further texts.

Help: Reply HELP to any message for support information, or contact us at support@milabook.com.

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

We may share your information with:

• Service providers: Third-party services that help us operate the platform, including Stripe (payments), Twilio (SMS), SendGrid (email), and Google Analytics (website analytics). These providers only access information necessary to perform their services and are bound by their own privacy policies.
• Artists and Clients: When a Client books with an Artist, relevant booking and contact information is shared between both parties to facilitate the appointment.
• Legal requirements: We may disclose information if required by law, regulation, or legal process.

6. Analytics & Cookies

We use Google Analytics 4 (“GA4”) to collect anonymized information about how visitors use our website. GA4 uses cookies and similar tracking technologies to collect data such as pages visited, time spent on pages, referring URLs, device type, and general geographic location (country/city level).

This data is transmitted to and stored by Google on servers in the United States. Google may use this data in accordance with its own Privacy Policy. We do not use GA4 to collect personally identifiable information.

Opt out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on. You can also manage cookie preferences through your browser settings.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Payment information is processed securely through Stripe and is never stored on our servers.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data by contacting us at support@milabook.com.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to or restrict processing of your information
• Data portability

To exercise any of these rights, please contact us at support@milabook.com.

10. Children's Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:
Email: support@milabook.com