When (and How) to Raise Your Lash Prices

Signs It's Time to Raise Your Prices

Not sure if you're ready for a price increase? Here are the clearest signs:

• You're fully booked with a waitlist. When demand exceeds your capacity, your prices are too low. Basic economics.
• You haven't raised prices in over a year. Inflation is real. Supplies cost more. If your prices haven't moved, your effective income has gone down.
• You're burned out. If you're working maximum hours and still not hitting your income goals, you either need to raise prices or reduce services — usually both.
• Your skills have grown significantly. A lash artist with three years of experience and advanced training is not the same as a newly certified artist. Your pricing should reflect that growth.
• Your supply costs have increased. If your adhesive, lashes, or other core supplies have gone up, your service prices need to follow.

How Much Should You Raise Prices?

A reasonable price increase is typically $10-25 per service, depending on where you're starting from and how long it's been since your last increase. If you've been severely undercharging for a long time, you may need to do multiple incremental increases over 12-18 months rather than one large jump.

A good rule of thumb: your price increase shouldn't feel shocking to clients who value your work. If it does, you may have waited too long.

How to Announce a Price Increase

Communication matters more than the increase itself. Here's a professional approach:

1. Give 4-6 weeks notice — enough time for clients to book at the current rate if they want to, but not so far out that you're underselling yourself for months
2. Send a simple, direct message via text or email — no lengthy explanations or apologies needed
3. Update your booking page and anywhere your prices are listed at the same time

Example message: "Hi [Name], I wanted to let you know that starting [date], I'll be updating my pricing. Full sets will move to $[new price] and fills to $[new price]. I appreciate your continued support and look forward to seeing you soon!"

Short, professional, no apology. Your prices are your business decision.

What to Expect After a Price Increase

Most lash artists are surprised by how little pushback they get. The majority of your clients won't say a word — they'll just keep booking. A small percentage may leave, and that's okay. The clients who leave over a reasonable price increase free up space for clients who value your work at its proper rate.

In most cases, a price increase actually improves your client quality over time, because you're attracting people who prioritize quality over finding the cheapest option.